Do I Need a Website and a Blog?

Feb 16th, 2010 | comment (0)
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As an eBusiness expert, many entrepreneurs and small business owners ask me, “Do I need a blog and a website?”

Exploring some of the differences between blogs and websites will help you to decide.
FEATURES / GOALS
WEBSITE
BLOG
Indexed by search engines regularly based on new content being added slow rapid
Accomodates newsworthy info and trends limited yes
Produces leads with integration of forms yes yes
Driving traffic to a newer domain from search engines poor good
Automatic web 2.0 integration allowing for interactivity with a market no yes
Navigation and link structure makes it easy to find static and dynamic content for credibility, education and conversions good limited
Accomodates all types of secure eCommerce integration yes no

The World Has Gone to Viral Online Marketing

Feb 12th, 2010 | comment (0)
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“In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
- Eric Hoffer

The Internet has created a period of profound change with extraordinary opportunities. There is hardly a week that goes by where there isn’t something else new to online marketing. What is so exciting about all of this is that it has leveled the playing field where small businesses and entrepreneurs can become as successful as the corporate giants that once cornered the market by virtue of their brand, financial resources and power.

Now virtually anyone can play ball online and capture a huge market share in their industry. But in order to do that, you have to do some different things. If you don’t pay attention to Google, blogging and social media sites, you stand to miss out on a vast market of internet users who may not only benefit from knowing about you but will eagerly pass your information along to their networks in Facebook, Twitter, Linkedin, MySpace and more.

If you’re like many business owners and entrepreneurs, you may be feeling a bit overwhelmed with this viral online marketing craze. As a web development specialist, ebusiness expert and project strategist, my suggestion is to embrace these changes as if you were eating an elephant – and do that one bite at a time. Begin by having a  WordPress blog developed. WordPress has proven to be the best blog platform for getting readily indexed by Google.


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